The objective of a vendor reference questionnaire is to identify certain qualities of the vendor like are they honest and trustworthy, reliable, supportive, committed, easy to work with etc. Organizations looking to develop vendors to market their products will be able to choose the right vendors based on this type of information. This questionnaire can be filled by customers of a particular vendor and the pattern of questions will change according to the industry or product or service.

Vendor Reference Questionnaire Sample

Name of Vendor___________________________________________

Address of the vendor: ______________________________________

City: ________________ State: ___________________  Zip: _________________

Telephone: ____________________  Fax: ____________________________

Website: ______________________________  Email: _______________________________

Q1. How will you define your relationship with the vendor?

a)   Excellent

b)   Very Good

c)   Good

d)   Average

e)   Poor

Q2. What do you buy from the vendor?

a)   Product

b)   Services

c)   Others (pls specify) _________________________________________

Q3. Have you faced any issue with vendor support?

a)   Yes

b)   No

Q4. Which of the following issues have you faced with the vendor?

a)   Selling over priced product or service

b)   Low levels of commitment

c)   Zero or no after sales service

d)   Poor customer service

e)   Poor delivery schedule

f)    Poor communication

g)   Not courteous

h)   Unprofessional

i)     Refuses returns

j)    Dishonest

Q5. Why did you choose this vendor?


Q6. What products or services have you bought from the vendor?


Q7. What impresses you the most about the vendor?


Q8. Which of the following limitations do you find with the vendor?

a)   Less product options

b)   Less service options

c)   Less product and service options

d)   Less payment options

Q9. Is this the only vendor in your area offering the product or service you need?

a)   Yes

b)   No

Q10. Would you recommend this vendor to any customer?

a)   Yes

b)   No

Q11. Would you recommend this vendor to any organization?

a)   Yes

b)   No