Today social media has reached such a level of importance that businesses have started to create social media strategies to promote their products and services. A social media strategy questionnaire outlines how a business can market on social media platforms. It creates an understanding of social media and offers more clarity on their target audience and their expectations from the exercise.

Social Media Strategy Questionnaire Sample

Name of the Business: _______________________________________

Address: ___________________________________________________

City: ________________ State: ______________  Zip: ______________

Telephone: ____________________  Fax: ________________________

Q1. Which of the following is the goal of the social media exercise?

a)   Create market visibility

b)   Create online visibility for brand

c)   Build credibility

d)   Get new customers

e)   Target the right audience

f)    Create a community

g)   Drive sales

h)   Derive feedback

Q2. Who all are you trying to reach out to?

a)   New customers

b)   Existing customers

c)   Vendors

d)   Wholesalers

e)   Others

Q3. Is your business ready to become social?

a)   Yes

b)   No

Q4. Have you performed a social media exercise before?

a)   Yes

b)   No

Q5. Which of the following social media platforms will you carry out your promotion in?

a)   Facebook

b)   Google Plus

c)   LinkedIn

d)   Digg

e)   Reddit

f)    Squidoo

g)   Ecademy

h)   Focus

i)     Others

Q6. What results are you expecting from this social media promotion exercise?


Q7. How many internet hours are you willing to commit to this promotional exercise?

a)   1 hour every day

b)   A few hours every day

c)   12 hours in a week

d)   36 hours in a week

e)   Don’t know

Q8. Which of the following support systems will be used for promotion?

a)   Google adwords

b)   WordPress or other Blogs

c)   Flickr

d)   YouTube

e)   Article directories

f)    Forums

Q9. Which of the following areas will your exercise influence?

a)   Awareness

b)   Sales

c)   Loyalty