The feedback questionnaire is used is used to assess the a business or an organization’s influence or effectiveness on its customers. The primary objective of such a questionnaire is to allow a business organization to come to terms with its relative influence or effectiveness on its target market. With the data collected from such surveys, a business organization is then able to formulate effective ways through which it can reach its target market more effectively. Through the questionnaire, a business is also able to process feedback, understand the consequences of its current business activities and identify business areas that need to be changed in order to improve performance.
Below is a sample.
Q1. How is our customer service?
Q2. Does the marketing team act like professionals?
Q3. How would you rate our packaging on product B?
Q4. Which of our products do you like and use most?
?The bar soap
?The utensil cleaning gel
?Other (please specify) _____________
Q5. Do you have any suggested improvements for any of our products? _______
If yes, please specify__________________
Q6. How do you like purchasing our products?
?Just when I need them
Q7. Have you ever failed to get our products in any of the departmental stores in the country? __________
If yes, specify the location
Q8. Apart from our products, what other products do you purchase to serve the same purposes as ours? __________
Why do you purchase such?
Q9. List any other features that you would like to see in our services or products
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