Product requirement questionnaire is mostly designed by a company planning to launch a new product in the market. This questionnaire is given to various prospective buyers of the product in order to find out the market potential. This questionnaire helps the company to know to some extent if their product would perform well in the market or are people already quite satisfied with the similar product being offered by other companies and are not interested in switching the brand or trying something new.

With the help of the answers received from the masses the company determines the price of the product to be launched, its look, quality and other such things. Below given is a sample product requirement questionnaire which may be of use while preparing one such questionnaire.

Sample Product Requirements Questionnaire

  • Mention your name:
  • Your age:
  • Your contact number:
  • Your Email id:
  • Your Residential Address:
  • Have you heard about our company earlier?

a)      Yes

b)      No

  • Our company offers a range of kitchen appliances. Have you used any of our products?

a)      Yes

b)      No

  • If the above asked question has been answered with a yes then please choose the product/ products you have used from the below given list. (You may select more than 1 product from the bellow given list)

a)      Pop up Toaster

b)      Mixer/ Grinder

c)      Juicer

d)     Barbeque Stand

e)      Gas Burner

f)       Water Purifier

g)      Microwave Oven

  • Are you currently making use of a dish washer?

a)      Yes

b)      No

  • If the answer is to the above question is no then please select an appropriate reason for the same:

a)      Do not find it hygienic enough to wash the dishes; I prefer doing the dishes with hand

b)      My kitchen helper washes the dishes for us

c)      I have tried looking for one in the market but none fits my budget

d)     I have one but its functions are too complex; I may try one with less complicated functions