Product marketing questionnaires are aimed in gaining an understanding of what the target audience perceives of the product. It is also an effective marketing tool used to promote a product. The questionnaires are short and precise and are usually used by marketing managers in order to understand the product reach and the impact of competitor products. A product marketing questionnaire should not be lengthy and must make use of easy language.
Product Marketing Questionnaire Sample
Full Name: ______________________
Date of Birth: DD/MM/YY
Permanent Residential address: __________________
Office address: _________________________
Telephone no (O): _______________________ (R)
E-mail id: __________________________
Q1: What aspect of the product do you find attractive?
Q2: As a consumer, do you think the product is able to meet all the requirements?
Q3: Is the product easy to use?
Q4: Do you think the product is in line with the latest technologies?
- Can’t Say
Q5: Have you used a similar product?
Q6: What is the least attractive feature of the product?
- Price of the product
- Others (Please specify) _________________________________
Q7: Rate your experience of using the product.
- Very Good
Q8: Would you recommend this product to others?
Q9: In future, would you consider buying our products?
Q9: Do you have any suggestions regarding the product or its services?
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New Product Questionnaire Template