Product marketing questionnaires are aimed in gaining an understanding of what the target audience perceives of the product. It is also an effective marketing tool used to promote a product. The questionnaires are short and precise and are usually used by marketing managers in order to understand the product reach and the impact of competitor products. A product marketing questionnaire should not be lengthy and must make use of easy language.

Product Marketing Questionnaire Sample

Full Name: ______________________

Date of Birth: DD/MM/YY

Permanent Residential address: __________________

Office address: _________________________

Telephone no (O): _______________________ (R)

E-mail id: __________________________

Q1: What aspect of the product do you find attractive?


Q2: As a consumer, do you think the product is able to meet all the requirements?


Q3: Is the product easy to use?

  • Yes
  • No

Q4: Do you think the product is in line with the latest technologies?

  • Yes
  • No
  • Can’t Say

Q5: Have you used a similar product?

  • Yes
  • No

Q6: What is the least attractive feature of the product?

  • Design
  • Technology
  • Handling
  • Price of the product
  • Others (Please specify) _________________________________

Q7:  Rate your experience of using the product.

  • Very Good
  • Good
  • Satisfactory
  • Bad

Q8: Would you recommend this product to others?

  • Yes
  • No

Q9: In future, would you consider buying our products?

  • Yes
  • No

Q9: Do you have any suggestions regarding the product or its services?

  • Yes
  • No