Many companies offer a product line of different items. They launch their own brands and promote them in every possible way in order to gain revenue. Product Line Questionnaire is aimed at taking the feedback of the product range from the customers. It helps in understanding as to what is expected by the customers and how to increase a product line’s popularity.

Sample Product Line Questionnaire

Name of the Participant: _____________________

Date of Birth: _________________

Gender: ________________

Address: ____________ City: ___________ State: ___________ PIN: _____________

Mobile Number: ______________

Email id: _____________________

Have you heard about our company’s product line?

a)      Yes

b)      No

Where did you hear about our company’s product line?

a)      TV/ Radio commercials

b)      Newspaper/ Magazine

c)      Internet

d)     Friends/ Colleagues

e)      Other sources

Have you used our product line?

a) Yes

b) No

Since how long have you been using our product line?

a) Less than six months

b) Six months to 1 year

c) 1 year to 2 years

d) More than 2 years

Which of our products are your favorites? Please specify at least two of them.


Do you use similar products of other brands as well?

a)      Yes

b)      No

What is the difference between similar products from our company and other brands?


Are you satisfied with the quality being provided by our company?

a)      Yes

b)      No

Is our product line better than what other companies are offering?

a)      Yes

b)      No

Do you think there is any scope of improvement in any of our products?

a)      Yes

b)      No

If the answer to the above mentioned question is ‘Yes’ then please specify as to what modifications should be made.