Product Launch Survey Questionnaire is designed to figure out as to how well a particular product would do post its launch. It helps in finding out as to what kind of response a product would receive in the market. Many business houses use this tool prior to launching a product. It helps in making the required modifications in the product to make it more popular amongst the consumers.
Sample Product Launch Survey Questionnaire
Name of the Participant: _____________________
Date of Birth: ____/____/____
Address: ____________ City: ___________ State: ___________ PIN: _____________
Phone Number: ______________
Email Address: _____________________
Have you heard about the new product that our company is going to launch shortly?
If the answer to the above mentioned question is ‘Yes’ then please mention as to how you came to know about our product?
a) Television Commercial
d) From Friend/ Relative/ Colleague
e) Other source
Are you using any similar product?
If the answer to the above mentioned question is ‘yes’ then please mention since how long you have been using the product?
a) Less than 1 year
b) 1 to 2 years
c) 2 to 5 years
d) More than 5 years
- Are you looking forward to trying our soon to be launched product after listening about it?
c) May be
- Are you planning to replace the product you are using currently with our company’s soon to be launched product?
- If the answer to the above mentioned question is yes then please mention the reason for the same.
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