A product launch questionnaire is an essential tool used to have an idea about the possible response that the product will receive from its prospective customers. This tool is widely used by business houses. These questionnaires help to make the product more effective for its customers and thus help the business to prosper.

Sample Product Launch Questionnaire

Name: ____________________________________

Date of birth: –/–/—-

Contact No.: ________________________

1. Have you ever heard of our new product that is going to be launched?

a. Yes

b. No

2. If the above answer is ‘yes’, how you came to know of our product?

a. From Television Advertisement

b. From newspaper

c. Heard from a friend

d. Other source, Please specify __________________________

3. Have you ever used a similar product before?

a. Yes

b. No

4. If the above answer is ‘yes’, for how long are you using this product?

a. Less than 1 year

b. 1 to 4years

c. More than 4 years

5. Are you ready to change to the new product that will be launched by our company?

a. Yes

b. No

c. Not sure, may be

6. If the above answer is ‘yes’, what will be the reason for such a change?

a. Just for a change

b. The price is less

c. Other, Please specify ___________________________

7. What information do you presently have regarding our new product?


8. Do you think our product can satisfy your needs?

a. Yes

b. No

9. If the above answer is ‘no’, please suggest ways how can we make it better.