A product awareness questionnaire helps to promote a newly launched product. Consumers are provided with the questionnaire that not only inquires if they are aware of the product but also what they perceive of the launched product. The questions included in such questionnaires address the brand and its awareness amongst potential customers. It is best to keep the questions close ended for the ease of the customer.
Product Awareness Questionnaire Sample
Phone Number _______________________
Q1: Have you heard of the product (Name)?
- Never heard of it!
- Heard it, but haven’t used it
- Own it, but use it sparingly
- Own it, use it regularly
Q2: How did you first hear about the product?
- Through a friend
- Through advertisement over the TV/ Radio/ Newspaper
- Through Internet
- Other ________________________________________
Q3: How would you rate the quality of the product?
- It’s amazing!
- I really like it
- It’s just satisfactory
- I am not happy with the quality
Q4: How often do you buy the product?
- Very Often
Q5: Would you consider buying the product again in future?
- Very likely to buy
- Likely to buy
- Not sure
- Unlikely to buy
Q4: Would you recommend this product to others?
- Yes, Definitely!
- I might
- No I wouldn’t
- Don’t know
Q5: Do you have any special recommendations or suggestions regarding the product? Please let us know!
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