A personal style questionnaire is a compilation of question used by various fashion brands, houses and clothing manufactures to get an understanding of the fashion style of different type of individuals. This understanding helps them deliver the customer with what they prefer and like.

These kinds of questionnaires are effective in evaluating the personal fashion style of the majority of the people. Given below is a sample of one such personal fashion style questionnaire which can be used for reference purpose.

Sample Personal Fashion Style Questionnaire

Full Name of respondent: ________________________

Age: _____________________________

Marital Status: _____________________

Contact No.: _______________________

Residential address: _________________________

Kindly answer the following questions:

1. Would you say that fashion is really important to you?

a. Yes

b. No

c. Not always

2. Which of the following would you say is your fashion style or type: (you can select more than one but at the maximum you can select 3 choices)

a. Punk

b. Rock

c. Gothic

d. Casual

e. Ethnic

f. Formal

g. Artistic

h. Leisure/ Laid back

3. Would say that you are brand conscious?

a. Yes

b. No

c. Sometimes

4. What brands do you generally prefer to shop from i.e. favorite brands?


5. What is your general fashion statement? (explain in not more than 50 words)


6. What are the sources via which you gain fashion updates/ which influence you the most?

a. Friends

b. Internet

c. Print Media

d. Show business

e. ____________________, please specify if any other source.

7. What aspect of dressing style or a person’s personality plays the most important role in the fashion statement of that individual?


8. What do look for in a piece of clothing when shopping for you? (For example: color, style etc.)


9. Do you prefer coordinating your hair and accessories with clothes? Why?