The new product survey questionnaire consists of questions that are asked by surveyors to customers who are currently using other similar products. The new product survey is carried out either immediately after the launch of the new product or just prior to the launch. The advantage of using a new product survey questionnaire is that it helps organizations in understanding the need and awareness of customers towards their product and at the same time companies can derive comparisons with competitors.
Sample New Product Survey Questionnaire:
Name of the Participant: _____________________________
Gender: _________________ (M/F) | Age: ___________
Address: ______________________________________ City:_______________
State: __________________ Zip: ________________
Phone Number: ____________________________
- Have you ever used any products marketed or sold by “ABC” company?
c) Can’t remember
- Have you seen any advertising of the new product launched by “ABC” company?
c) Can’t Remember
- In which of the following advertising mediums have you come across the new product advertisement by “ABC” company?
h) Word of mouth
i) Others: ____________________ (Please Specify)
- Are you currently using an “ABC” company product from any of the following categories?
a) Food and Beverage
b) Men Care
c) Skin Care
d) Health and Beauty
f) Hair products
- Which of the following needs according to you will the new “ABC” company product fulfill?
a) Styling and fashion needs
b) Healthy nutrition needs
c) Health care need
d) Beauty and care needs
e) Daily grocery needs
- Do you think you will recommend the new product from “ABC” company to other people in your family or friend circle?
c) Don’t Know
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