Launching a new product is certainly a strenuous task for the marketing personnel. There are a number of things that need to be kept in mind while designing and launching a new product. New product launch questionnaire is helpful in finding out the consumer’s expectations from the product and helps in enhancing it.

 Sample New Product Launch Questionnaire

Name of the Participant: _____________________

Date of Birth: ____/____/____

Address: ____________ City: ___________ State: ___________ PIN: _____________

Phone Number: ______________

Email Address: _____________________

Are you aware about the launch of our new product?

a) Yes

b) No

If the answer to the above written question is ‘Yes’ then please let us know the source of this information

a) Hoardings

b) Newspaper

c) Magazine

d) TV Commercial

e) Word of Mouth

f) If others, please specify?

Have you ever tried a similar product? If yes, then since how long?

a) Yes

b) No

Are you satisfied with the product you are using currently? (Please put a tick mark against the right option)

a) Yes

b) No

c) May be

If the answer to the above mentioned question is ‘No’ then please mention the shortcomings in the product, as per you.


Would you like to replace this product with a better one?

a) Yes

b) No

What is that one thing that you wish to change about your existing product or that would motivate you to buy product of another brand?


Where do you generally buy your products from?

a)      General Store

b)      Super Market

c)      Nearest shop

d)     Nothing specific

e)      If others, please specify?