A marketing strategy questionnaire is a questionnaire that is used to collect data on marketing strategies. Businessmen need to investigate the market and what methods they need to use before they operate in it. Getting into any kind of a market without prior knowledge is suicidal as markets can be very deceptive. A marketing strategy questionnaire uses relevant industry specific questions in order to find out necessary information. It is the responses that are received from the questions asked in market strategy questionnaires that are used to draw conclusions about the best strategies to use in the market. Below is an example strategy questionnaire.
First Name Middle name Last name
______________ _______________ ______________
What type of business do you own?
Sole proprietorship _________ Partnership _________ Corporation ______
(Tick where appropriate)
Where do you sell your products?
_______ in a business premise
______ at home
Please answer the following questions with ‘yes’ or ‘no’ where necessary
Would you say that your business is profitable?
Do you do advertising for your business?
How do you advertise?
_______ through the media (television, radio, newspapers)
________ through the Internet
________ through billboards
________ through word of mouth
Do you sell your goods and services online?
Do you sell your goods through sales representatives?
How many outlets do you have for your business?
Do you have enough outlets for your business to sell your goods and services?
What is the government is doing to promote marketing especially international marketing?
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