Market research planning questionnaire is hugely beneficial to the client as it tells him about the basic concepts to prepare a strong structure for a market research. The span of market research in today’s world is unprecedented and it is extremely essential to have clear ideas about the do’s and don’ts of market research. A market research planning questionnaire of this kind provides the client the stepping stones to formulate a draft for the market research to be done and the keys to initiate the procedure.

Marketing research planning questionnaire

Name: ____________

Phone no: ____________

Email: ____________

Contact address: ______________

Name of the market research company: _____________

Official website: ______________


Q1. Please mention the type of market that will be researched.


Q2. Will there be a survey?

  1. Yes
  2. No

Q3. If the answer to the previous question is ‘no’, then please mention the source of secondary data.


Q4. How many market research analysts will be part of the plan?

  1. Below 5
  2. 6 to 10
  3. More than 10

Q5. Please write the names of statistical and market research software packages that you intend to apply to enact the plan.


Q6. The market research will involve analyzing the sales and performance of:

  1. Products
  2. Services
  3. Products and services

Q7. Are you confident to bargain on your fees with the concerned body for enacting the market research plan?

  1. Yes
  2. No

Q8. Please write concisely how the market research plan is going to benefit the society on a broader perspective.