Market research questionnaire for a product depicts the layout of an inquisition that seeks for answers related to a newly released or existing product from its targeted customer(s) in the market. This kind of document is essential for gauging the market status of a particular product and also helps the manufacturing authority to indentify the shortcomings and make necessary changes according to consumer’s expectation. This in turn, helps in improving the market performance of a particular product in comparison to its contemporaries.
Sample Market Research Questionnaire for a Product
Respondent’s Name: ________________________
Contact Details: __________________
Date of responding: _______________
Concern Product’s Name: _______________
Kindly provide us with your right opinion, so that we could offer you even better.
- How long you are using the concern product?
- More than 6months
- Less than 6months
- Few days
- Have not used it yet
- Who referred you about the concern product?
- Commercial ads
- Friends/ Relatives
- Others please specify _____________________
- Have you ever used our products before? If yes, then specify what changes you have noticed in the concern product than the earlier ones?
- Do you think the concern product is worth your expectation?
- Definitely, I am highly satisfied
- I didn’t find it much satisfying
- Highly dissatisfied
- I am not sure
- How much will you rate the concern product on a scale of 10?
- Have you responded in any of our company’s market research questionnaire before? If yes, then did you find it effective?
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