Market penetration is a measure of the amount of usage of a particular good or service as compared to the total amount of the good or service of that particular category. A market penetration questionnaire is one which is used by certain organizations to judge how much penetration does a product have or a manufacturing company has managed to produce.

These questionnaires have a series of questions related to the same theme. Given below is a well detailed sample of one such market penetration questionnaire which can be referred to for help.

Sample Market Penetration Questionnaire:

Name of manufacturer:

Name of company/organization:

Official address of company:

Contact number of manufacturer:

Email address of manufacturer:

Contact number of company:

Type of product:

Kindly answer the questions which are given below and form a part of the market penetration questionnaire.

Q1. What is the name of the product manufacturer by your brand?


Q2. When was this product introduced in the market by your company?


Q3. Have you been getting a good response as far as the product is concerned?

a)      Yes, a very good response

b)      Yes, good response

c)      Average response

d)     Below average response

Q4. What is the percentage of penetration of your product in the similar market (nationwide)?


Q5. Are you satisfied with this figure?

a)      Yes, I am very satisfied

b)      I am quite satisfied

c)      I am not very satisfied

d)     I am not at all satisfied

Q6. Do you expect this figure to improve in the next 5 years?

a)      Yes

b)      No

Q7. What is the amount of penetration that you would be completely satisfied with?


Q8. How do you think can you reach this goal or objective of penetration?

a)      By improving quality

b)      By reducing cost

c)      By better marketing

d)     By expanding domain

e)      other