A market opportunity questionnaire is a form of a questionnaire which is used to study the work opportunities and scope of a particular market. Any such questionnaire is effective in letting the survey conducting organization to know about whether or not the market is favourable for a certain type of a business.

A market opportunity questionnaire may consist of multiple questions out of which a few are objective in nature while the others may be subjective. Given below is a sample of a market opportunity questionnaire which can be used by you for reference or a better understanding of this topic.

Sample Market Opportunity Questionnaire:

Name of respondent:


Date of birth:

Gender:             (m/f)

Mobile phone number:

Official address:

Email address:

Fax number:

Kindly answer the questions on market opportunity which are given in the following lines. Please use the spaces provided for your answers.

Q1. How long have you been working as a business owner in this market?

a)      0-2 years

b)      2-5 years

c)      5-8 years

d)     More than 8 years

Q2. Do you think that this market is open to the idea of new traders and business owners?

a)      Yes

b)      No

Q3. How has the response to your business been during your tenure here?

a)      The response is great

b)      The response is good

c)      The response is Luke war/average

d)     The response is unsatisfactory

Q4. Do you think that this market has potential for handling new opportunities, products, and services?

a)      Yes

b)      No

Q5. Is there scope for inexperienced traders to survive in this market?

a)      Yes

b)      No

Q6. Do you think that introducing new products and services is an intelligent decision to make in this market?

a)      Yes, I strongly believe so

b)      Yes, I think so

c)      Not really

d)     Not at all