Customer centric surveys are conducted frequently by companies or an organization selling a service or product and that is where feedback questionnaire questions come in real handy. Feedback received from a customer questionnaire can provide valuable insight to an organization regarding various aspects of customer retention, customer service, and customer loyalty. Based on the feedback, organizations tend to improve their customer relationships.

Sample Feedback Questionnaire Questions:

Name of the participant: ____________________________

Gender: __________________________

Age: ___________________




Q1. Are you a regular customer at “Sherwood”?

  • Yes
  • No

Q2. Do you recall any special experience at “Sherwood” in the recent past? If yes then please share the experience.

  • Yes
  • No
  • Experience: ___________________________________________

Q3. Which of the following type of loyalty programs are offered by “Sherwood”?

  • Points for purchases program
  • Cash discounts
  • Rebates
  • Gift certificates
  • Frequent Customer card
  • Membership
  • Free products or services
  • Affinity programs
  • None of the above

Q3. As a customer of “Sherwood”, how would you rate your shopping experience?

  • Very good
  • Good
  • Average
  • Bad
  • Poor
  • Don’t know

Q4. How often do you shop at “Sherwood”?

  • Once a week
  • Once a month
  • More than once a month
  • Once in a few months
  • Once in 6 months
  • Once a year

Q5. Which of the following services at “Sherwood” would you rate a 10/10?

  • Quality of Customer service
  • Payment services
  • Returns and replacement
  • Discounts and sales
  • Quality of products or services
  • Resolving of customer issues

Q6. Would you recommend “Sherwood” to other people?

  • Yes
  • No



Feedback forms