A direct marketing questionnaire is the most effective way to know people’s opinion on direct marketing methods and strategies. Such questionnaires consist of multiple questions which need to be answered so as to come to a conclusion or for evaluation purposes.

Sample direct marketing questionnaire:

Name of respondent: ____________

Age of respondent: _____________

Address of respondent: _____________

Phone number of respondent: _____________

Email address of respondent: _______________

Company name: _______________________

Name of marketing head: ______________________

Please answer the following questions which are based on direct marketing strategies and methods. Make sure that you answer all the questions.

Q1. Do you believe in the concept of direct marketing methods?

a)   Yes

b)   No

Q2. Which of the direct marketing strategies or methods used by your company mostly?


Q3. Do you think that direct marketing helps your business and its purpose?


Q4. Would you prefer any other marketing ways to the ones of direct marketing?

a)   Yes

b)   No

Q5. Which is your target audience for your products by the means of direct marketing?


Q6. Would you like to add more direct marketing methods to your marketing plan?

a)   Yes

b)   No

Q7. Suggest better ways other than direct marketing which can be profitable for other businesses as well as yours.


Q8. Give the disadvantages of direct marketing methods?


Q9. Give the main advantages of direct marketing methods?


Q10. How do you think you can increase your target audience through the direct marketing methods used by you at present?