A dealer satisfaction questionnaire contains the questions that help to understand the overall satisfaction level of a dealer with particular company their products or services. The importance of such a questionnaire lies in its emphasis on the particulars of the job as well as the aspect of satiety.
Sample Dealer Satisfaction Questionnaire
Name of dealer: _______________________________________________________________
Product dealt with: _____________________________________________________________
Contact number: _______________________________________________________________
Q1: How long have you been involved with dealership? Have you witnessed appropriate expansion in this span?
Q2: Have you increased your product base since the time you started out?
Q3: How would you assess your professional relationship with your suppliers?
b) Not sure
Q4: Give reasons for your answer in Q3 above.
Q5: Are you satisfied with your customer base? Is it difficult to market your product to your current customer base? How do you intend to expand your customer base?
Q6: Have you ever thought of changing your field or product range?
a) Yes (please specify the reason): ______________________________________________
Q7: What is your annual income? Has it seen a steady increase from the time you commenced dealership? Or does it fluctuate frequently?
Q8: How would you define “satisfaction” with regards to your profession?
Q9: Would you consider your present profession as exploiting your potential to the maximum?
a) Yes, most definitely
b) No (please specify the reason): ________________________________________________________________________________________________________________________________________________
Q10: Would you like to make any suggestions or comments? Do you think this questionnaire will prove to be beneficial in any way?
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