A customer satisfaction research questionnaire is a widely used tool, which is prepared by the experts to measure the current satisfaction level among the customers. This research questionnaire is initiated by the concerned organization to grab an overall review of changing customer requirements.

Sample Customer Satisfaction Research Questionnaire:

Name of customer: ______________________

Age: _____________

Sex: _____________

Contact number: _______________________

Q1. How do you rate your overall consumption experience with this product?

  • Excellent
  • Very good
  • Good
  • Somewhat satisfactory

Q2. Tell us about the number of complaints have your fired against your dissatisfactory experience?

  • Once
  • Twice
  • Thrice
  • More than this
  • Never fired a complaint

Q3. What sort of dissatisfaction did you experience with our products?

  • Poor quality
  • Inadequate quantity
  • High price
  • Weak performance
  • Others, please mention: __________________________

Q4. Where did you launch your complaint?

  • With the regional customer service office
  • With national customer support centre
  • International customer support centre

Q5. Did you receive a customer complaint number after submitting your complaints?

  • Yes
  • No
  • Not sure

Q6. How satisfied are you with our customer support department?

  • Very happy
  • Good
  • Reasonably satisfied
  • Dissatisfied

Q7. Do you think that the designing and packaging of our products is effective?

  • Yes
  • No
  • Not sure

Q8. As per your opinion, what is the current customer strength of our brand in the market?

  • Excellent
  • Very good
  • Good
  • Average
  • Poor

Q10. What changes would you like to see in our product so as to increase your satisfaction level?