A business market research questionnaire is a template for analyzing the market share(s) of the specific business. The market research would not just count the shares economically; the research needs to be targeted in a way so as to understand the client demands and the acceptance rate of the particular product or service of the business as well.

The market research questionnaire for a business must be prepared in order to help judge the various factors that specifically explain market conditions and outline the areas of performance improvement, if any.

Business Market Research Questionnaire Sample

Business identified as: _______________________

Located at: ___________________

Business established on: __ __/ __ __/ __ __ __ __

[d][d] [m][m] [y][y][y][y]

Q1: What is the mission and vision of the business?


Q2: What are the objectives and goals of the business for this year?

  • ___________________
  • ___________________
  • ___________________

Q3: What are the product(s)/service(s) of the business that are being sold/executed in the market?

  1. _______________
  2. _______________
  3. _______________

Q4: How has the business captured the market?

_____________________ [give proper details and correct figures]

Q5: Who are the immediate competitors of the business?


Q6: Collect details of the competitors of this business, based on the following factors, and provide in the spaces below:

  • Product manufactured/ service provided: ________________
  • Sales figures: ____________
  • Market shares: ___________
  • Advertisement and promotion: _____________
  • Quality: ____________
  • After-sales services: ____________
  • Meeting customer demands: __________
  • Client satisfaction: _____________
  • Area(s) of strength:




  • Area(s) of weakness:



  • Opportunities of development: _________________
  • Threats to business: ______________

Q7: Have you performed SWOT analysis for your business, based on present market condition?

  • Yes
  • No

If yes, provide details here:

STRENGTHS: _________________________

WEAKNESSES: ________________________

OPPORTUNITIES: ______________________

THREATS: ______________________

Q8: What strategies have you adopted to sustain the market demands and comply with the market trends?