A brand performance questionnaire is one that helps a company to understand the level of success it has attained for a specific category of products sold by it. The questionnaire is also helpful for the company to understand the areas that need improvement so that it can change its strategies accordingly. Thus this questionnaire is important for companies as it focus directly on the achievement of branding for its products that has impact on its profitability as well.

Sample Brand performance questionnaire

Name of the questionnaire participant —————————————————–

Address of questionnaire participant —————————————————–

Contact no of questionnaire participant —————————————————-

Age of questionnaire participant —————————————————-

1. Do you make use of a shampoo to wash your hair?

a. Yes

b. No


2. How frequently do you was your hair with shampoo in a week

a. Once a week

b. Twice a week

c. Three times in a week

d. Four times in a week

e. Five times in a week

f. Six times in a week

g. Daily


3. Which brand of shampoo do you make use of and why?


4. How many bottles of shampoo do you make use of in a month?

a. 1

b. 2

c. 3

d. 4 and more

5. What is your normal preference for choosing a shampoo in particular from the options given below?

a. Foam based

b. Anti dandruff

c. Natural and non chemical based

d. pH balanced

6. What is the amount of money you spend for buying shampoo according to usage in a month?


7. Have you changed the brand of shampoo you are using recently or have been using it for more than six months?

a. Changed to this brand recently

b. Using this brand for more than six months now

8. Do you keep switching brands frequently?

a. Yes

b. No

9. What are the factors that make you choose a specific brand of products of a company that manufactures shampoos?