A brand audit survey questionnaire is one that helps a company in understanding the overall strength of its brand in the market. This questionnaire can be served to both insiders and outsiders of the company. But in practice this questionnaire is used to obtain survey from management, employees and the sales team of the company. This questionnaire is an inside out approach that helps in brand building of the company starting with its own staff.
Sample Brand Audit Survey Questionnaire
Name of the person taking the questionnaire _______________________
Mailing address _______________________
Contact number _______________________
Email id _______________________
1. Can you specify the marketing strategies that have been implemented in the recent times in our company?
2. Do you think that these marketing strategies had a major impact on the success of the business?
a) Yes, they had an impact
b) No, they had no impact
c) Can’t Say
3. What considerations do you think the company should make in devising the marketing strategies?
4. How can the results of the marketing strategies be integrated effectively into new products being launched by the company?
5. Please provide a few points on the marketing and branding strategy applied by the company with both advantages and disadvantages.
6. Do you feel that our products have a good reputation amongst our customers in the market?
7. How do you think we can push new customers to start choosing our products as against the products of other companies?
8. Do you know of any brand loyal customers of our company who will not switch to the products of other companies for any reason?
9. Do you feel that all the customers are aware of the marketing strategies implemented by our company to create brand awareness about our products in the market?
Brand Identity Design Questionnaire
Brand Familiarity Questionnaire
Brand Recall Survey Questionnaire
Brand Tracking Survey Questionnaire
Brand Experience Questionnaire
Brand Health Survey Questionnaire
Internal Brand Assessment Questionnaire
Brand Valuation Questionnaire
Brand Comparison Questionnaire
Brand Relationship Questionnaire
Brand Equity Measurement Questionnaire
Sample Brand Questionnaire