An audience research questionnaire is a self- completion questionnaire which comprises of a customized set of questions in order to assess the media interests of people. This questionnaire is used as an effective tool to record the practical interests of audience in order to serve them with the best audios, videos and picture qualities. This questionnaire can either be e-mailed to the targeted audience or can be filled manually by visiting any of the media outlets.
Sample Of Audience Research Questionnaire:
Personal Contact Details:
Street Address: __________ City: _________ state: ___________ Country: ___________
Phone Number: ___________________
Mobile Number (optional): ________________
E-mail id: ______________________________
Q1.Choose a suitable category to express your interest as Audience:
- TV shows
- Live Drama Shows
- Other, please mention: _______
Q2. Do you often purchase CDs/ DVDs ?
- Yes. Sometimes
Q3. How much do you spend on buying CDs/ DVDs?
- Between $5- $10
- Between $10- $15
- Between $15- $20
- More than this, please provide the details: _____________
Q4. How do you purchase these DVDs/ CDs?
- From online websites
- From Shopping Malls
- From brand outlets
- Others, please specify: ___________
Q5. Do you prefer to download your favourite shows/ music and movies online?
Q6. Do you have any experience of buying cheap pirated video CDs?
- If yes, please tell us about it: ___________
Q7. Would you prefer to spend money on buying magazines and newspapers for reading about your favourite actors/ music band?
Q8. What do you do when you miss the live telecast of your favourite movie, music and drama? _______________
Q9. Is there anything else you would like to mention about your audience interests?
- If yes, please mention here: _________________
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