Writing a Questionnaire

Questionnaires are an economical way of gathering data from a considerably large number of research participants. In many cases questionnaire are the best way to involve a large sample that can provide reliable statistics. A well-created questionnaire can be applied to effectively collect information on the overall performance of a large system as well as its specifics. Questionnaires that contain demographic questions can be used to relate performance and peoples’ satisfaction about a given system. They should therefore have clear objectives and be given to an appropriate sample to enable interpretation of the results. Below is a sample market research questionnaire.

Marketing research questionnaire on effective marketing

Personal details

First name                              Middle name                     Last name

____________                         _______________                 ______________

Age

____________

What is the nature of your business?

Sole proprietor _________    Partnership _________ Corporation ______

Which day of the week are you likely to achieve highest business in terms of sales or other target?

__________________________

Please answer the questions below with ‘yes’ or ‘no’

Would you say that your business is profitable?

________________

Do you advertise your business?

_____________

If your answer above is ‘yes,’ which kind of advertising media do you engage?

_____________________________

Do you deal in your merchandise online?

____________

Do you have adequate sales staff?

____________

Do you think the government is doing enough to promote marketing with regard to your business?

_____________

Do you have enough outlets for your business to sell your merchandise and services?

______________

What are strategy are you applying that is different from your competitors to attract more customers?

_______________