Questionnaire Design Format

A questionnaire is a structured way of gathering a particular set of information from an individual or a group of people. The information gathered from questionnaires can be put to many uses like to identify the target audience for a type of product range. These questions are based on a specific area or topic, and through the structured answer options, the viewpoint of people can be evaluated. The questionnaire design format is given below:

Sample Questionnaire Design Format:

Name: ____________________________ [Name of the participant]

Address: __________________________ [Home Address of the participant]

Gender: _____________________ [Gender of the participant (M/F)]

Age: ___________________ [Age of the participant]

Phone: _____________________ [Phone number of the participant]

Email: ______________________________ [Email Address of the participant]

First Question: [The First Question should focus on areas like the participants knowledge about the product. Questions like How you came to know about the product or Which brand comes to your mind first while talking about this product.]

Second Question: [The second Question should focus on asking the participant about the usage of the product. Here you can ask questions like How often do you use this product, or Which brands of this product have you used, or How useful do you find this product.]

Third question: [The third question should emphasize on going into detail of the product usage. In this section the question like Do you own this product, which brand of this product you own or For how long are you using this product can be asked.]

Fourth Question: [The fourth question should focus on the target audience and in identifying the popular brands that people are using or want to use. Here in this section you can frame questions like Are you brand conscious when it comes to buying this product, or What qualities do you look for in a brand etc.]

Other Questions: [Depending upon the requirements, other questions are framed]

Category: Questionnaire design

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