Qualitative Questionnaire Design


A qualitative questionnaire seeks to find out the reasons for certain behavior exhibited by a chosen population sample.  Therefore the design needs to be well structured so that you get the required information.  The questionnaire needs to be well designed and structured so that the respondents being questioned in the survey can give useful answers.  The design and form of the questionnaire needs to be well thought out and be in line with the purpose of the survey.  It should not put off the respondents as you need them to answer all the questions set accurately and in an honest way.

Please indicate the required details about the Organization conducting the survey:

Name of the Organization: _________________________________

Department: _____________________________________________

Address: ________________________________________________

Tel: ____________________________________________________

Mobile: _________________________________________________

Email: __________________________________________________

Date: ___________________________________________________

Indicate the chosen population:

________________________________________________________________________

Size of the chosen population:

________________________________________________________________________

The criteria used to decide on the chosen population:

________________________________________________________________________

Indicate the sample population:

________________________________________________________________________

Size of the sample population:

________________________________________________________________________

Give details of the goals set to be achieved through this survey:

Goal:

________________________________________________________________________

Question set to achieve this goal:

________________________________________________________________________

Date to be achieved:

________________________________________________________________________

Goal:

________________________________________________________________________

Question set to achieve this goal:

________________________________________________________________________

Date to be achieved:

________________________________________________________________________

Please give details about the collected data:

Number of questionnaires given out: __________________________________________

Number of questionnaires returned: ___________________________________________

Number of useful questionnaires: ____________________________________________

Describe the results of the survey:

________________________________________________________________________________________________________________________________________________

Describe goals achieved by the survey:

________________________________________________________________________________________________________________________________________________

Describe recommendations of the survey:

________________________________________________________________________________________________________________________________________________

Any additional comments of the survey:

________________________________________________________________________________________________________________________________________________

Category: Questionnaire design

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