Product Research Questionnaire
Product research is one of the most crucial aspects of marketing, without which it is impossible to understand the characteristics of the product or service that has to be launched within a group or a target market. A product research questionnaire helps markets to identify the need of their target audience and develop the product in a way that will not only be beneficial to them but also help the organization in the long run.
Sample Product Research Questionnaire:
Name: ____________________________________________
Address: ___________________________________________
Date of Birth: (DD/MM/YY) __________________________________________________
Email Id: ________________________________________
Phone number: ________________________________________________
1. What was your initial opinion regarding the product?
a) Excellent
b) Good
c) Average
d) Poor
e) Very Poor
_______________________________________________
2. How were you contacted regarding this test marketing?
a) By Telephone
b) By Email
c) By Newsletters
d) Other
________________________________________________
3. How often do you think you would use this product in the span of one year?
a) Once a week
b) 2-3 times a week
c) Once a month
d) 2-3 times a month
e) 2-3 times in a year
f) Never
4. Do you think the pricing of the product fits your budget? Or is it:
a) Unaffordable
b) Slightly expensive
c) Affordable
d) Cheap
e) Very cheap
________________________________________________
5. Would you be interested in buying the product in future if it suits your budget?
a) Yes
b) Maybe
c) No
________________________________________________
6. Please mention the three best features of the product
________________________________________________
7. Please mention the three features you liked least
________________________________________________
8. Where would you prefer to buy the product from?
a) Online store
b) Local mall
c) Stand-alone outlet
________________________________________________
Category: Product Questionnaire