Product Questionnaire Format


For any company, promotion of its product is an extremely important factor. In order to market a product efficiently, many companies conduct a product survey. A product questionnaire format consists of various questions that are aimed at understanding the perception of the targeted audience towards the product. Product questionnaires are usually drafted by the marketing team of the company. Such kinds of questionnaires usually provide data with respect to product pricing, number of potential buyers and rival product pricing.

Product Questionnaire Format Sample:

Name …………………………………………..                            Date ………………

Age ………………………………………………

Address …………………………………………

Q1:  [The first question must be asked regarding how the buyer had heard regarding the product.]

Q2: [The second question may be asked regarding when the product had been bought by the buyer.]

Q3: [The third question maybe regarding the product type the owner has. This will help to know how often the buyer updates his products.]

Q4: [Ask whether the buyer owned any other product of the similar kind. Such a kind of question helps to gain an understanding of the rival product and its reach in the market]

Q5: [The fifth question must ask in detail what the buyer likes about the product. A brief description must be asked. This helps in improvisation where ever needed in the product]

Q6: [The sixth question must talk about the advantages of the product and whether the buyer agrees to them or not. A multi-choice question can be formed for the same]

Q7: [This last question must inquire whether the buyer would consider recommending the product to others. Whatever maybe his/her answer, ask to give reasons.]

Category: Product Questionnaire

Comments are closed.

Copy Protected by Chetan's WP-Copyprotect.