Product Questionnaire Form

A product questionnaire form is used by organizations to research customers and consumers opinion about a product range. The information gathered from these questionnaires help the organizations to understand about the target audience of the product, so that they can promote their products among the target audience. These forms are an important medium for gathering information about consumers taste, their requirements and expectations from a certain product.

Sample Product Questionnaire Form:

Personal Information

Participant’s Name









Q1 How did you got to know about this product?

Please check only one

  • Friend
  • Advertisement
  • Sales Agent
  • Other

Q2 How often do you use this product?

Please check only one

  • More than two times a day
  • Once a day
  • Few days in a week
  • One a week
  • Once in fortnight
  • Several times a month
  • Once a month
  • Even less than once a month
  • Not used

Q3 If you have not used this product, how do you know about it?

  • Friend
  • Advertisement
  • Seen in store
  • Sales Agent
  • Other

Q4 For how long you have had this product?

Q5Are you brand conscious when it comes to buying this product? If yes, which brand do you prefer?

Yes            No

Q5 Do you believe in brand loyalty?

Yes            No

Q6 Do you always look for value for money or you prefer to buy branded products?

  • Yes
  • No
  • Sometimes

Q7 Where do you prefer buying your brand from?

  • Brand specific store
  • Multi-brand store
  • Any store
  • Online stores

Signature of Participant


Category: Product Questionnaire

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