Product Marketing Questionnaire

Product marketing questionnaires are aimed in gaining an understanding of what the target audience perceives of the product. It is also an effective marketing tool used to promote a product. The questionnaires are short and precise and are usually used by marketing managers in order to understand the product reach and the impact of competitor products. A product marketing questionnaire should not be lengthy and must make use of easy language.

Product Marketing Questionnaire Sample

Full Name: ______________________

Date of Birth: DD/MM/YY

Permanent Residential address: __________________

Office address: _________________________

Telephone no (O): _______________________ (R)

E-mail id: __________________________

Q1: What aspect of the product do you find attractive?

________________________________________

Q2: As a consumer, do you think the product is able to meet all the requirements?

_________________________________________

Q3: Is the product easy to use?

• Yes
• No

Q4: Do you think the product is in line with the latest technologies?

• Yes
• No
• Can’t Say

Q5: Have you used a similar product?

• Yes
• No

Q6: What is the least attractive feature of the product?

• Design
• Technology
• Handling
• Price of the product
• Others (Please specify) _________________________________

Q7:  Rate your experience of using the product.

• Very Good
• Good
• Satisfactory
• Bad

Q8: Would you recommend this product to others?

• Yes
• No

Q9: In future, would you consider buying our products?

• Yes
• No

Q9: Do you have any suggestions regarding the product or its services?

• Yes
• No