Product Evaluation Questionnaire


A product evaluation questionnaire is an important tool.  It enables a company to determine the best and worst features of their products.  This vital information then enables them to make improvements on their products. This information also enables a company to find out the weaknesses and strengths of their products.

Sample Product Evaluation Questionnaire

Please fill out the following information in an honest, accurate way.

Please describe your first encounter with this product.

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Please describe some reasons that made you purchase this product for the first time.

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How often do you purchase this product? __________________________

How long have you been our customer? _________________________

Please state where you first heard about this product.

Infomercial: ________ Radio ad: _______ Newspaper ad: _______

Internet: ________ Sales agent: ________ Company rep: ________

A friend: ________ Family member: ________ Other (specify): ________

Please state some of the needs this product satisfies:

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Use this key for the following questions

5- Excellent, 4- good, 3- average, 2- poor, 1- very poor.

Please rate the design aspect of the product.

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Please rate the value for money aspect of the product.

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Please rate the delivery aspect of the product.

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Please rate the overall quality of the product.

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Please state the best aspects of the product.

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Please state the worst aspects of the product.

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Would you recommend this product to others?

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Reason(s)?

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Other comments.

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Category: Product Questionnaire

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