Primary Market Research Questionnaire


Primary market research questionnaire is a well drafted document by a company to gather the primary or the basic information about its product from the consumer. A company formulates such a survey to know about the general views and opinions of its customers about its product/services.

Sample primary market research questionnaire

First name ___________ middle name ________________ last name ______________

Age _____________

Sex ________________

Contact details ______________________

Permanent address _________________________

E-mail address _________________

1. Have you heard about our product range?

a. Yes b. No

2. From where did you gather information about our product?

a. Television

b. e. newspaper

c. Internet

d. f. hoardings

e. Magazine

f. g. friends/ family

g. Others ( please specify)

3. Have you ever tried our product?

a. Yes

b. b. no

4. If yes then how many times have you tried our product?

a. Many times

b. c. a couple of times

c. Only once

d. d. never

5. If no then would you like to try our product?

a. Yes b. No

6. Are you satisfied with our product?

a. Yes b. No

7. Would like to see any changes in our product?

a. Yes b. No

8. How do you rate our product in terms of volume?

a. Excellent c. good

b. Average d. not good

9. How do you rate our product in terms of value?

a. Excellent c. good

b. Average d. not good

10. How do your rate our product in terms of quantity?

a. Excellent c. good

b. Average d. not good

11. Are you satisfied with our range of products?

a. Yes b. No

Category: Market Research Questionnaire

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