New Product Marketing Questionnaire


A new product marketing questionnaire is a marketing and research that helps a company to evaluate the future profitability of the recently launched product. This questionnaire is usually used by marketing managers in assessing the possible market share of the product and what will be the impact of similar products manufactured by competitors.

Sample New Product Marketing Questionnaire:

Name: ______________________

Date of Birth: ___________________

Residential address: __________________

Office address: _________________________

Telephone no.: _______________________

E-mail id: __________________________

1. How would you rate the attractiveness of our product?

a) Very attractive

b) Attractive

c) Neutral

d) Not attractive at all

2. Do you find our product touch sensitive?

a) Yes

b) No

3. Do you find the product easy to handle?

a) Yes

b) No

4. How advanced do you find the technology of our product?

a) Very advanced

b) Advanced

c) Normal

d) Not so advanced

e) Outdated

5. What is the least attractive factor about our product?

a) Design

b) Handling options

c) Installation options

d) Technology

e) Price

f) Other

6. Have you used similar product of another brand?

a) Yes

b) No

7. What is the most attractive feature of our product?

a) Design

b) Handling options

c) Installation options

d) Technology

e) Price

f) Other

8. Do you find the price of the product reasonable?

a) Yes

b) No

9. How would you rate your experience of using our product?

a) Excellent

b) Good

c) Satisfactory

d) Bad

e) Terrible

10. Would you like to use our product again?

a) Yes

b) No

11. Would you recommend our product to your friends or relatives?

a) Yes

b) No

Category: Marketing Questionnaire

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