New Product Development Questionnaire


A new product development questionnaire is used on a small group of consumers first to test how viable and successful a newly launched product will be in the market and what tools are needed to ensure the growth and success of the product in future. This questionnaire provides key information about the when to launch the product, modify features and how or when to market it.

Sample new product development questionnaire

Name: __________________________________________

Address: ________________________________________

1. Please mention how you heard about this product?

a) Newsletter

b) Sales demo

c) Email

d) Telecall

________________________________________________

2. What is your initial reaction of the product?

a) Excellent

b) Good

c) Average

d) Poor

e) Very Poor

___________________________________________________

3. Please mention the features that you liked best about the product

___________________________________________________

4. What are the least likeable features of the product?

___________________________________________________

5. Are you currently using any similar product?

a) Yes

b) No

____________________________________________________

6. Is the product attractive enough? Are you satisfied with it?

a) Yes

b) No

____________________________________________________

7. Please mention which of the product’s features has benefited you the most

____________________________________________________

8. According to you, is the product:

a) Extremely expensive

b) Somewhat expensive

c) Affordable

d) Cheap

e) Extremely cheap

____________________________________________________

9. What has your overall experience been with the product?

a) Extremely positive

b) Positive

c) Neutral

d) Negative

e) Extremely negative

__________________________________________________

10. Will you purchase the product if it is launched in the market?

a) Yes

b) Maybe

c) No

__________________________________________________

11. Please let us know if you would like to be contacted in future by us?

a) Yes

b) Maybe

c) No

Category: Product Questionnaire

Comments are closed.

Copy Protected by Chetan's WP-Copyprotect.