Marketing Survey Questionnaire


The decisions that companies make regarding their ventures require sound information from relevant and credible sources. A marketing survey questionnaire increases knowledge about the condition of the market ad the changes that it continues to undergo. The survey places emphasis on customers and shareholders. A marketing survey questionnaire gives respondents a chance to provide information that is relevant to the company. It can serve as a cost effective way to get feedback from several people. It allows people to give their sincere opinions, especially when their anonymity is preserved. Companies can use these types of questionnaires to address various issues and learn more about the market that they operate in.

Sample Marketing Survey Questionnaire

Thank you for providing the information that has been requested for in this questionnaire. Your opinion is highly valued. If you wish to remain anonymous, please leave the section blank and proceed to the questions.

Name……………………………….Date of birth………………….Sex………………………………….

E-mail address……………………………………….

Which shampoo brand do you consider to be the best?  ……………………………………..

What shampoo do you currently use? …………………………………………………………..

How long have been using this shampoo? …………………………………………………..

Do natural products appeal to you? ……………………………………………………………….

Do use different shampoos at any given time? ………………………………………………………..

Does the cost of shampoo affect your purchasing choices? …………………………………..

Which shampoo brand do you feel is most suited to your needs? ……………………………….

How often do you buy shampoo? ……………………………………………………

What kind of music do you enjoy listening to? ……………………………………….

Which is your favorite store for beauty supplies?  …………………………………………………………

What do you enjoy about shopping at this particular store?  ………………………………………..

Do friends or family members influence the type of beauty products that you buy?  …………………………..

Does advertising influence you in any way? …………………………………………………

Why did you decide to choose the shampoo that you currently use?  ………………………………….

Category: Market Research Questionnaire

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