Marketing Plan Questionnaire


A marketing plan questionnaire is used to capture important information regarding a company’s marketing strategy. This kind of information is essential in helping to build up an effective marketing strategy. It seeks to establish what the purpose of a service or product is and its relevance to the consumer market. A marketing plan questionnaire helps companies to monitor their performance. It serves as a component of market research and the development of a marketing plan. The information gathered lights the path as far as the marketing strategy is concerned along with who is expected to push the marketing plan and advertising campaign.

Sample Marketing Plan Questionnaire


Company name…………………………………………………

Company contact………………………………………………..

Company address…………………………………………………

Telephone number……………………………………………….

Fax number………………………………………………………..

E-mail address……………………………………………….

How long has the company been in operation?  ………………………………………….

What is the nature of the company’s business?  ……………………………………………..

From where does the company carry out its activities? ……………………………….

Who is the company’s target market? ……………………………………………………….

What does the company hope to achieve in the near future?  …………………………………………………

What are the company’s core objectives? ………………………………………………………………………..

What is the main source of revenue for the company? …………………………………………………………..

How does the company plan to grow further? ………………………………………………………………………..

Does the company plan to launch new products? ……………………………………………………………..

Are their plans in place to increase company revenue?  ……………………………………………………………..

How do you price your services or products?  ……………………………………………………………………………..

What is the purpose of a marketing plan?  …………………………………………………………………………………….

What techniques are used to attract new consumers?  …………………………………………………………………

What is the impact of changes in the market?  ………………………………………………………………………

Who are the company’s competitors?  ………………………………………………………………………………….

How does the company handle the competition?  ……………………………………………………………………

Does the company have an edge over the competition?  …………………………………………………………….

What promotional techniques does the company implement?  …………………………………………………..

Category: Market Research Questionnaire

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