Market Survey Questionnaire
A market survey questionnaire should be precise so that you get the information that is very relevant. Whatever market you are interested in, it is difficult to get the opinion of everyone within that specific market. So you should use various samples that make up the market. The best way to do this is using a market survey questionnaire because you can easily distribute questionnaires in public places and have many people answer questions quickly, allowing you to compile information extremely fast when analyzing answers later. Below is an example of a market survey questionnaire.
Sample Market Survey Questionnaire
Tick the answers in the spaces below:
The subject market is very large in comparison to other markets.
Strongly agree: _____ Agree: _____ Disagree: ______ strongly disagree: ______
State the age group you wish to get the best information.
Under 15 yrs: _____ 16- 18 yrs: _____ 18- 25 yrs: ______ 25 yrs: ______
How would you describe the subject market? __________
What differentiates the market from other markets? _________
Which places will you use to gather candidates for your sample market?
Schools: ________ Shopping centers: _______ Parks: _______
Homes: ________ Hospitals: ________ Entertainment spots: ________
Random locations: ________ Places of Business: ________ Other (specify): ________
What market segments do you think would be most helpful in your survey?
Age groups: ________ Gender: _______ Occupation: _______
Income: ________ Location: ________ Other (specify): ________
How many people should be used in a survey? __________
How do you ensure a quality survey? ___________
Do you have a systematic way of carrying out the survey? _______
Category: Survey Questionnaire