Market Research Questionnaire Template

The primary objective of a market research questionnaire template is to offer a readymade document to organizations and agencies who need to create market research questionnaires to assist in their marketing activities. A market research questionnaire plays an important role in identifying specific parameters and attributes that helps an organization to focus their customer plans and marketing strategies better.

Sample Market Research Questionnaire Template:

Name: ____________________________ [Name of the participant]

Address:__________________________ [Home Address of the participant]

Phone: _____________________ [Phone of the participant]

Gender: _____________________ [Gender of the participant (M/F)]

Age:______________________________ [Age of the participant]

Email: __________________________________ [Email address of the participant]

Q1. Is this the first time that you are filling a market research questionnaire?

  • Yes
  • No

[Simple yes-no question. This shows that the participant is new to market research or is a veteran]

Q2. Have you heard about Samsung or used any Samsung products before?

  • Yes
  • No

[The feedback will show whether marketing and promotion campaigns by the company has been able to create customer awareness or not]

Q3. Which of the following Samsung products have you used in the past or are currently using?

  • Mobile Phones
  • Televisions
  • Tablet
  • Audio/Video
  • Camera/Camcorders
  • Home appliances
  • PC Peripherals

[The participant can check one/multiple options. This will help determine the popularity of the products and usage by participant]

Q4. Which of the following reasons attribute to your purchasing Samsung products?

  • Competitive price
  • High durability
  • Long lasting performance
  • High efficiency
  • State of the art technology
  • Multiple user friendly features
  • Great customer service
  • Others:______________________

[The participant can check one or multiple options. This will help determine the primary reason for the participant to buy the products of the particular company]

Category: Market Research Questionnaire

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