Market Research Questionnaire Design

A market research questionnaire design is a well –framed set of questions which are drafted by the experts to conduct a market research survey in order to estimate the current market position of certain products/ services. The objective of this questionnaire is to target the individuals or a particular consumer community to gather the genuine feedback. This market research questionnaire is filled by the product consumers either by receiving it via e-mail or by visiting the brand outlet of a company.

Sample Of Market Research Questionnaire Design: 

Personal contact details of the consumer:

Name: ___________

Address: _____________

Mobile Number: ________________-

Landline Number: _______________

E-mail id: _____________________

Q1. From which of the following sources have you heard about our product range?

  • Newspaper
  • Internet
  • Television
  • Others, please mention: ______________

Q2. How long have you been using our products?

  • More than a year
  • More than three years
  • More than five years
  • Other, ____________

Q3. Do you feel satisfied with our product range?

  • Absolutely satisfied
  • Satisfied
  • Somewhat satisfied
  • Not satisfied

Q4. How do you purchase our products?

  • Online shopping
  • From a retail outlet
  • In a bulk quantity from a wholesaler
  • Others, please specify: _____________

Q5. Are you happy with the printed product packaging specifications? Do you think these specifications are good enough to educate you about the product?

  • Yes
  • No
  • Cannot say

Q6. In the future, would you like to use our product range?

  • Yes
  • No
  • Not sure

Q7. As per your experience with our product, tell us the first thing you would like to change about our product range?


Q8. What changes would you liked to suggest us to improve this product? Kindly fill the following field:


Category: Market Research Questionnaire

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