Market Research Questionnaire Design


A market research questionnaire design is a well –framed set of questions which are drafted by the experts to conduct a market research survey in order to estimate the current market position of certain products/ services. The objective of this questionnaire is to target the individuals or a particular consumer community to gather the genuine feedback. This market research questionnaire is filled by the product consumers either by receiving it via e-mail or by visiting the brand outlet of a company.

Sample Of Market Research Questionnaire Design: 

Personal contact details of the consumer:

Name: ___________

Address: _____________

Mobile Number: ________________-

Landline Number: _______________

E-mail id: _____________________

Q1. From which of the following sources have you heard about our product range?

  • Newspaper
  • Internet
  • Television
  • Others, please mention: ______________

Q2. How long have you been using our products?

  • More than a year
  • More than three years
  • More than five years
  • Other, ____________

Q3. Do you feel satisfied with our product range?

  • Absolutely satisfied
  • Satisfied
  • Somewhat satisfied
  • Not satisfied

Q4. How do you purchase our products?

  • Online shopping
  • From a retail outlet
  • In a bulk quantity from a wholesaler
  • Others, please specify: _____________

Q5. Are you happy with the printed product packaging specifications? Do you think these specifications are good enough to educate you about the product?

  • Yes
  • No
  • Cannot say

Q6. In the future, would you like to use our product range?

  • Yes
  • No
  • Not sure

Q7. As per your experience with our product, tell us the first thing you would like to change about our product range?

_________________________

Q8. What changes would you liked to suggest us to improve this product? Kindly fill the following field:

_____________________

Category: Market Research Questionnaire

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