Market Potential Analysis Questionnaire


A market potential analysis questionnaire is a set of questions which help a certain firm or company in analyzing the potential of a certain market and the future profit possibilities. The following questionnaire is aimed at analyzing the potential of the jewelry market. The result of the analysis can help a firm decide whether it’s beneficial to enter the market or rather stay out because of low profit possibilities.

Sample Market Potential Analysis Questionnaire

Name:

Age:

Sex:

Qualifications:

Occupation:

Kindly answer the following questions as you find suitable:

1. How often do you purchase jewelry? (give an approximation)

a. Once every 3 months,

b. Once every six months,

c. Once every year,

d. Only on special occasions,

e. Others, specify ______________

2. What is the minimum amount you spend on an average, in a single purchase?

3. How important do you believe is a brand name when it comes to jewelry shopping?

a. Irrelevant,

b. Not that important,

c. It is a plus but not essential,

d. Really important.

4. Which basic element of making jewelry do you prefer the most?

a. Gold,

b. Silver,

c. Platinum,

d. Other, please specify ___________

5. What jewelry items/ pieces do you generally purchase? Kindly give name and specifications if any.

__________________________________________

6. Which stones do you prefer the most:

a. Diamonds,

b. Ruby

c. Sapphire,

d. Emeralds

e. Others please specify ___________

7. How do you test for authenticity of the items you are purchasing?

8. How often will you be willing to exceed your budget when you like a specific item?

Category: Market Questionnaire

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