Market Intelligence Questionnaire


A market intelligence questionnaire is a professional documentation of the enquiries related to a certain market and its intelligent agents and standards. The questionnaire must contain general but important questions on the procedure of designing, implementing, and managing market intelligence in the corporate world and variations as per company policies and operational nature.

The market intelligence questionnaire can be prepared by a certain company or some supervising organization and is to be presented to firms and agencies that overlook the execution of the concept of market intelligence at global levels and study their impact.

Sample Market Intelligence Questionnaire:

Company/Agency Name: __________________________________

Office address: _________________________________________________________________

[City]                       [Country]

Zip code: _______________________

Contact details: ____________________________

[Telephone number]                                                     [Email id]

Name(s) of individual(s) concerned: ___________________________________________

 

Q1: What is exactly contained in the concept of Market Intelligence? Describe in brief but clear terms.

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Q2: What is/are the primary objective(s) of Market Intelligence?

  • _________________________________________________________________
  • _________________________________________________________________
  • _________________________________________________________________

 

Q3: Considering the present market scenario, why do you think is Market Intelligence important?

__________________________________________________________________________

 

Q4: What are the salient features of Market Intelligence?

  • _______________________________________________________________

 

  • _______________________________________________________________

 

  • _______________________________________________________________

 

  • _______________________________________________________________

 

  • _______________________________________________________________

 

Q5: How and when did the concept of Market Intelligence emerge?

__________________________________________________________________________

 

Q6: How has Market Intelligence and related fields evolved over the years? Please provide authentic facts and figures.

__________________________________________________________________________

__________________________________________________________________________

 

Q7: How would you explain the impact of Market Intelligence on corporate decision-making?

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Q8: Does Market Intelligence refer to varied aspects for different firms? Please explain on the basis of different types of companies based on profit-making policies, products and services, scale of execution, etc.

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Q9: What are some of the common flaws in the system of understanding and implementing Market Intelligence? Kindly provide effective solutions and suggest proper ways of incorporating the idea of Market Intelligence.

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_________________________________________________________________________

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Q10: Where do you see the idea of Market Intelligence in the coming decade?

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Category: Market Questionnaire

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