Magazine Research Questionnaire

A magazine research questionnaire is helpful to analyse the readership of various magazines that are available in a particular region. This helps for creating customer centric magazine packages and making improvements in the content and presentation of the magazines.

Sample Magazine Research Questionnaire:

Name:                               ______________________________

Contact number:         ______________________________

Date of Birth:                      ______________________________

Gender:                     Male / Female

Age:                          ______________________________

Address:                    __________________________________________________

Q1. Do you read magazines and journals?

a)   Yes

b)   No

Q2. If the answer to the above question is ‘no’, please mention the reason

a)   No access to magazines

b)   No time to read magazines

c)   No interest to read magazines

d)   Other _______________________________________________

If the answer to Q1 is ‘yes’, then please proceed.

Q3. What is the primary source of reading the magazine?

a)   Hard copy of magazine

b)   Internet

c)   Other __________________________________

Q4. Name some of the magazines that you most read in the order of preference

  1. _______________________________________
  2. _______________________________________
  3. _______________________________________

Q5. What is the frequency of buying magazines?

a)   Once in a month

b)   Once in a week

c)   Once in a fortnight

d)   Randomly

Q6. Have you subscribed to any magazine for specific time duration?

a)   Yes

b)   No

If ‘yes’, please mention the name of the magazine(s) ______________________________

Q7. What do you look for in magazines?

a)   Good articles

b)   News

c)   News analysis and opinions

d)   Celebrity news and pictures

e)   TV Shows and movie dairy

f)    Games like Sudoku, Crossword, etc

g)   Other ______________________________

Q8. How much do you spend in a month on magazines?


Q9. Do you want to suggest any improvements in magazines in general?


Category: Research Questionnaire

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