Industry Analysis Questionnaire


An industry analysis questionnaire is one that helps industries to understand the market position in comparison to other industries present in the same segment in the market. This questionnaire helps the industries to take quality decisions that are important for future business growth. Besides it also helps the industries in tackling competition in a strategic manner. A sample industry analysis questionnaire is provided below for reference and best use.

Sample Industry Analysis Questionnaire

Name of industry                                  _____________________________

Registered address of industry         _____________________________

Contact number                                    _____________________________

Email id                                                    _____________________________

1. What is the classification of your industry at present in the market segment?

_________________________________________________________

2. Who are the market leaders in this industry segment at present? Please provide the list of the first five industries?

_________________________________________________________

3. Does your industry fall under the regulatory framework of the government? Please specify details?

_________________________________________________________

4. What is the average estimated sale turnover of the industry for the past three years?

_________________________________________________________

5. What are the various recent trends that have made a drastic impact on the growth of your industry in comparison to other industries in this segment?

_________________________________________________________

6. Who are the potential customers and market segment that you industry plans to target for better development?

_________________________________________________________

7. What is the market share that your industry enjoys at present in the total market segment?

a. 5%

b. 10%

c. 15%

d. More than 15%

8. What is the demand and supply ratio of your industry?

a. 1%

b. 5%

c. 15%

d. More than 25%

9. What is the unique selling proposition of the products sold by your company?

_________________________________________________________

10. Are there cheaper product substitutes available in the market for the products manufactured by your company?

a. Yes

b. No

11. Does your company have a proper supply chain management or vendor management system in place?

a. Yes

b. No

Category: Market Research Questionnaire

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