Education Marketing Questionnaire


 

Education field is growing at a fast pace as new institutes are coming out with latest course and programs. In order to create a place for yourself in the present day education field, one needs to have a proper marketing of the institute, its courses and other features as well. Education marketing questionnaire is a document which is used to assess as to how efficient are the marketing techniques of an institute are.

These questionnaires also help to find out the areas which need improvement. Questionnaires are distributed among people through emails or physical distribution. On the basis of responses received, institutes get a fair idea about the interest level of people in the program or course they have.

Sample Education Marketing Questionnaire:

School/Institute Name:__________________

Address:_____________________________

Contact Person: _______________________

Year in which it was established: __________

Status of Accreditation: _________________

Q1. How many students do you take in each class every year? Please provide a detailed description if number varies from class to class.

Answer____________________________________________________________

__________________________________________________________________

Q2. How many institutes provide same education programs as yours in nearby area?

Answer ____________________________________________________________

__________________________________________________________________

Q3. Please give a detailed description of duration of the program that you are offering. If duration varies with program category then write all programs and their duration.

Answer____________________________________________________________

__________________________________________________________________

Q4. What is the number of faculties that you have? Please write separate about regular and part time faculties.

Answer_____________________________________________________________

___________________________________________________________________

Q5. Do you use innovative marketing tools like CRM (customer relationship management) in your management strategies?

A)   Yes

B)    No

Q6. Do you have marketing data like applications, enquiry forms and enrolment forms of last two years? If you have this data then provide the conversion percentage separately for each type of data, i.e. Conversion of application forms to final admission, conversion of enquiry form to application forms, conversion of enrollment forms to final admission and so on.

Answer____________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

Q7. Please give a detailed description of all the online marketing strategies that you use.

Answer____________________________________________________________

__________________________________________________________________

Q8. Please give details about all the offline marketing strategies that you use to market your course.

Answer____________________________________________________________

__________________________________________________________________

Category: Education Questionnaire

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