A direct marketing questionnaire is the most effective way to know people’s opinion on direct marketing methods and strategies. Such questionnaires consist of multiple questions which need to be answered so as to come to a conclusion or for evaluation purposes.
Sample direct marketing questionnaire:
Name of respondent: ____________
Age of respondent: _____________
Address of respondent: _____________
Phone number of respondent: _____________
Email address of respondent: _______________
Company name: _______________________
Name of marketing head: ______________________
Please answer the following questions which are based on direct marketing strategies and methods. Make sure that you answer all the questions.
Q1. Do you believe in the concept of direct marketing methods?
a) Yes
b) No
Q2. Which of the direct marketing strategies or methods used by your company mostly?
___________________________________________________
Q3. Do you think that direct marketing helps your business and its purpose?
_______________________________________________
Q4. Would you prefer any other marketing ways to the ones of direct marketing?
a) Yes
b) No
Q5. Which is your target audience for your products by the means of direct marketing?
__________________________________________________
Q6. Would you like to add more direct marketing methods to your marketing plan?
a) Yes
b) No
Q7. Suggest better ways other than direct marketing which can be profitable for other businesses as well as yours.
_____________________________________________
Q8. Give the disadvantages of direct marketing methods?
___________________________________________
Q9. Give the main advantages of direct marketing methods?
____________________________________________________
Q10. How do you think you can increase your target audience through the direct marketing methods used by you at present?
_________________________________________________
