Dealer Satisfaction Questionnaire


A dealer satisfaction questionnaire contains the questions that help to understand the overall satisfaction level of a dealer with particular company their products or services. The importance of such a questionnaire lies in its emphasis on the particulars of the job as well as the aspect of satiety.

Sample Dealer Satisfaction Questionnaire

Name of dealer: _______________________________________________________________

Product dealt with: _____________________________________________________________

Email: _______________________________________________________________________

Contact number: _______________________________________________________________

Q1: How long have you been involved with dealership? Have you witnessed appropriate expansion in this span?

____________________________________________________________________________________________________________________________________________________________

Q2: Have you increased your product base since the time you started out?

____________________________________________________________________________________________________________________________________________________________

Q3: How would you assess your professional relationship with your suppliers?

a)   Good

b)   Not sure

c)   Dissatisfactory

Q4: Give reasons for your answer in Q3 above.

____________________________________________________________________________________________________________________________________________________________

Q5: Are you satisfied with your customer base? Is it difficult to market your product to your current customer base? How do you intend to expand your customer base?

____________________________________________________________________________________________________________________________________________________________

Q6: Have you ever thought of changing your field or product range?

a)   Yes (please specify the reason): ______________________________________________

b)   No

Q7: What is your annual income? Has it seen a steady increase from the time you commenced dealership? Or does it fluctuate frequently?

____________________________________________________________________________________________________________________________________________________________

Q8: How would you define “satisfaction” with regards to your profession?

____________________________________________________________________________________________________________________________________________________________

Q9: Would you consider your present profession as exploiting your potential to the maximum?

a)   Yes, most definitely

b)   No (please specify the reason): ________________________________________________________________________________________________________________________________________________

Q10: Would you like to make any suggestions or comments? Do you think this questionnaire will prove to be beneficial in any way?

____________________________________________________________________________________________________________________________________________________________

Category: Satisfaction Questionnaire

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