Customer Satisfaction Questionnaire

A customer satisfaction questionnaire is an important tool in evaluating the level of satisfaction of all your customers. A customer satisfaction questionnaire would allow you to get valuable feedback directly from your customers.  This would then enable you to change, modify or improve different aspects about your establishment in order to have excellent customer satisfaction.  A customer satisfaction questionnaire should have a clear and easy to understand format and the questions should be simple enough to read and answer.  You should include as many open- ended questions in order to elicit as much useful and relevant information from the customers. Below is a sample.

Sample Customer Satisfaction Questionnaire

Name of customer: ________________________________________________________

Date: ___________________________________________________________________

Is this your first time dining at this restaurant?

________________________________________________________________________

If not, when is the last time you dined at this restaurant?

________________________________________________________________________

How did you find out about this restaurant?

Friends: ________________________________________________________________

Family: _________________________________________________________________

Other (please specify): _____________________________________________________

How would you rate the general welcome into the restaurant?

For the following couple of questions answer with Excellent, Good, Average, Poor or Very Poor

________________________________________

________________________________________

________________________________________

________________________________________

________________________________________

How would you rate the general ambience, design and feel of the restaurant?

________________________________________

________________________________________

________________________________________

________________________________________

________________________________________

How would you rate the quality, variety and taste of the food?

________________________________________

________________________________________

________________________________________

________________________________________

________________________________________

How would you describe the general service given by the staff?

________________________________________

________________________________________

________________________________________

________________________________________

________________________________________

How would you rate the general prices of the food?

Expensive: ______________________________________________________________

Fairly priced: ____________________________________________________________