Customer Satisfaction Questionnaire Templates


A customer satisfaction questionnaire template can be used by companies or organizations that want to find out the overall quality of their services, prices and goods based on the feedback given by the customers.  It is important for a company or organization to frequently evaluate their services, prices and goods using feedback given by their customers.  This would enable them to improve and implement corrective measures where needed in order not to lose their valuable customers.  The general satisfaction of customers is important especially to businesses that solely rely on customers in order to make a profit and stay afloat.

Sample Customer Satisfaction Questionnaire Templates

Customer’s name: ________________________________________________________

Address (optional): ________________________________________________________

How many times in a month do you shop at this supermarket?

1-2: ____________________________________________________________________

3-5: ____________________________________________________________________

6-10: ___________________________________________________________________

10+: ___________________________________________________________________

Would you describe this supermarket as your local supermarket?

________________________________________________________________________

Why?

________________________________________________________________________

Please rate the following aspects about this supermarket using 5-excellent, 4-good, 3-average, 2-poor and 1-very poor.

Location: _______________________________________________________________

Accessibility: ____________________________________________________________

Parking space: ___________________________________________________________

General prices of our goods: ________________________________________________

Variety of food stuffs: _____________________________________________________

Variety of fresh vegetables and fruits: _________________________________________

Variety of health and special diet foods: _______________________________________

Shelf arrangement: ________________________________________________________

How would you describe our staff?

Friendly: ________________________________________________________________

Polite: __________________________________________________________________

Helpful: ________________________________________________________________

Competent: ______________________________________________________________

Professional: _____________________________________________________________

Rude: __________________________________________________________________

Impolite: ________________________________________________________________

Disgruntled: _____________________________________________________________

Unprofessional: __________________________________________________________

Incompetent: ____________________________________________________________

What is the best thing about this supermarket?

________________________________________________________________________

What needs improvement?

________________________________________________________________________

Please describe an instance where our service was less than satisfactory.

________________________________________________________________________

Would you recommend this supermarket to others? Why?

________________________________________________________________________

Category: Customer Questionnaire

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